Dear friend,

16^th edition of the Italian Workshop will be held for the first time this year in London on May 7^th at the central Radisson Sas Portman Hotel.

Our choice has been determined by the several requests arrived from our clients, after the increasing of the tourist trend from Great Britain towards our country registered in these last years.

British tourists belong to a medium-high category with a good purchasing capacity. Other important factor is the excellent flight connection between United Kingdom and main Italian cities.

Among the preferred tourist products we find “short breaks” towards Italian regions, besides a strong interest for art and culture, beach holiday, lakes, mountains, food & wine, spa/wellness and nature. Also business trips are growing a lot.

Most preferred accommodation are 3, 4 and 5* hotels, villas and historical residences and agritourism. More than 100 tour operators coming from Great Britain and Ireland will attend the workshop therefore we are sure that it will be a good chance to increase your business.

A big news for this year is the possibility to increase your exposure with advertisements published in the sellers catalogue (which will be distributed among buyers attending the event).

We really hope to see you in London!